Novel accounting solution
Novel is a cloud-based accounting software that prepares, analyzes, and reports essential financial data to entrepreneurs; especially those in the manufacturing, creative, technology, retail, and service sectors. During the coronavirus outbreak, many companies opted for remote working. Novel aims to assist entrepreneurs with its solution to keep tracking financial transactions amid the pandemic.
The Challenge has really helped us fine-tune our focus and has added a spring to our steps. Above all else, the sessions on customer persona were really helpful in narrowing down our core customers and early adopters.